How many of you have felt the tension between product and software engineering? With a product pushing many features, we are often forced to leave software engineering behind. But what if we could push features forward without sacrificing our engineering values? In this talk, I will take you through my own personal experience of developing a product using Kent Beck’s 3X model. I will discuss some of the challenges and rewards of working this way. By the end of this talk, you’ll learn the secret of the ever so sensitive balance between product and engineering and the compromises coming along with it.